CASE STUDY Ogilvy Interactive, United Kingdom

Ogilvy Interactive, located in London - United Kingdom, have been responsible for a number of IBM's digital marketing and advertising efforts, specifically targeted around their e-Business campaign that were held at various tennis championship events.

MobileWizardry worked with Ogilvy Interactive to develop a promotional PDA (Palm) game specifically for various tennis championship events, including: 2001: Wimbledon 2002: Australian Open 2002: Wimbledon 2003: Australian Open 2003: Rolland Garros Each application version was customized to present the logo of the event and used the appropriate color combinations to match the tournament style (grass, clay courts); serious attention was made to graphic detail. The application was made available for free download, under the name PDAce.

PDAce, a variant on the classic PONG game comes alive with attention-to-detail graphics, scoring/statistics specfically based on Tennis and a gameplay which is both challenging and fun. The AI was specifically designed to be adjusted in real time.

Ogilvy Interactive were very professional in the manner in which they organized the projects and together with the technical expertise within the mobile platform, MobileWizardry was able to produce exactly what the client (IBM) was looking for.

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